Job Description

Position: Senior Media Buyer (Meta & TikTok)

Location: Remote | Full-Time

Compensation: $85k–$110k Base + Performance Bonuses

Brand: Cove

Who We Are

Cove is a rapidly scaling direct-to-consumer apparel brand built on the mindset of living with intent — we don’t sell gear, we enable a lifestyle: Die on Empty.

We move fast. We test hard. We scale what works.

Our drops sell out. Our customers are loyal.

We’re building a serious brand — and we need serious operators.

The Role

We’re hiring a Senior Media Buyer to plug into our paid media team and help scale Cove to the next level.

This is not an “optimize what’s there” role.

This is a drive incremental, profitable growth at scale role.

You’ll manage and scale a portion of $3M+/month in paid media across:

• Meta (core focus)
• TikTok
• With expansion into additional channels over time

You should already have experience operating inside a brand doing $40M+ annually and managing serious budgets.

What You’ll Own

• Support our Head Media Buyer in managing $3M+ per month across Meta, TikTok, and AppLovin

• Build and execute structured testing frameworks weekly

• Drive incremental growth — not just retargeting efficiency

• Identify winning creative patterns and collaborate with our content team to scale them

• Report performance daily & weekly to the Growth Director

• Stay ahead of platform algorithm shifts and ad tech changes

You are accountable for profitable scale. Period.

✅ You Are

• A true operator who has managed $1M+/month in spend

• Experienced at a $40M+ brand (or equivalent scale)

• Deeply fluent in Meta Ads Manager

• Strong on TikTok Ads

• Obsessed with understanding backend economics (gross margin, contribution margin, blended CAC, MER, NCROAS, etc.)

• Calm under pressure

• Extremely responsive and decisive

• Able to move without hand-holding

Please Don’t Apply If

• You’ve only managed small budgets (

• You rely on templated agency frameworks

• You can’t explain incrementality clearly

• You optimize in-platform metrics without understanding business impact

• You need micromanagement

• You’ve never scaled a campaign from 0 to 7+ figures

We’re not hiring “media coordinators.”

We’re hiring growth drivers.

Bonus Points

• Apparel or DTC lifestyle experience

• Experience with Triple Whale, Northbeam, Haus, or other incrementality tools

• Strong understanding of creative strategy (UGC angles, hooks, retention metrics)

• Experience collaborating directly with UGC creators and creative teams

• Experience scaling through new product launches and seasonal volatility

What Success Looks Like

• Hitting blended MER targets consistently

• Scaling spend without bloating CAC

• Clear attribution between creative, funnel, and performance

• Unlocking incremental growth on secondary channels

• Operating autonomously with full trust from leadership

If you’ve managed real budgets at real scale — and want to build something meaningful inside one of the fastest-growing brands in DTC —

Apply now.

Let’s scale.

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