Performance Marketing Manager Job at Cortica, San Diego, CA

a25DOEhJRzNrMG5pQmFIbFR1WDJRd2lrWHc9PQ==
  • Cortica
  • San Diego, CA

Job Description

Performance Marketing Manager

Cortica is looking for an innovative, results-driven Performance Marketing Manager to join our growing team!

This role is responsible for leading the strategy, execution, and optimization of all paid and performance-driven digital marketing channels to achieve customer acquisition, engagement, and revenue growth goals. This role combines analytical rigor, strategic thinking, and cross-functional leadership to maximize ROI and drive scalable growth across digital platforms

Cortica is a rapidly growing healthcare company with 24 locations across 8 states pioneering a unique, multi-specialty approach to treating children with autism. Our care model, driven by insights and technologies from emerging neuroscience, brings together clinicians from a range of disciplines to design and deliver comprehensive care to children. Because the heart of Cortica's mission is direct patient care, the skill and compassion of our staff are crucial to achieving extraordinary experiences and outcomes for the families we serve.

Our culture and values guide how we work and treat one another. Cortica celebrates diversity and fosters an inclusive environment, seeking ideas and opinions from everyone on the team. We safeguard equal rights and respect for all individuals, regardless of race, color, religion, sex, national origin, age, disability, creed, genetic information, sexual orientation, gender identity or expression, ancestry, veteran status or other applicable, legally protected characteristics. All Cortica employment decisions are made based on an individual's qualifications and ability to successfully perform the job responsibilities.

What will you do?

  • Strategy & Leadership: Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion across a diverse range of channels.
  • Campaign Management: Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such as CAC, ROAS, and conversion rates. Strategically balance organic growth with targeted paid campaigns (across platforms like Google, Meta, LinkedIn, Display, and CTV) to drive high-quality patient leads and maximize ROI.
  • Budget Management: Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources to meet both organizational and center-specific targets
  • Website Oversight: Guide website content, design, and user experience initiatives to create seamless digital journeys that boost engagement and conversions.
  • SEO: Lead efforts to implement SEO best practices, elevating search engine rankings and driving sustainable organic traffic growth.
  • Email Marketing: Oversee data-driven email marketing for healthcare providers and lead-nurturing campaigns designed to increase referrals and establish long-term partnerships.
  • Data & Analytics: Utilize analytics tools (e.g., Google Analytics, Google Tag Manager, Salesforce, PowerBI) to monitor performance, derive actionable insights, and continuously refine digital strategies.
  • Technology & Innovation: Stay ahead of digital trends and emerging technologies, spearheading the adoption of innovative approaches and cutting-edge tools, including AI and marketing automation, to maintain competitive advantage.

We'd love to hear from you if:

  • You bring 6+ years of experience in digital marketing, preferably with multi-unit and/or healthcare experience.
  • You hold a bachelor's degree in Marketing, Business, or related field (or equivalent experience).
  • You have proven expertise in leading and scaling digital marketing efforts across multiple channels, including Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Programmatic, and more.
  • You have strong command of SEO, PPC advertising, social media marketing, and analytics.
  • You have advanced experience in digital marketing tools, including Google Analytics, A/B testing tools, CRM systems, and campaign management platforms.
  • You have extensive experience with excel required for reporting purposes.
  • You can interpret data, make data-driven decisions, and pivot strategy to improve performance and optimize ROI.
  • You have demonstrated experience with conversion rate optimization and digital marketing funnel management.
  • You possess advanced knowledge of emerging digital marketing trends and technologies.
  • Agency background a plus.

Your Compensation & Benefits

Cortica cares deeply about the well-being of each member of our team, and we have created a passionate, caring, and growth-minded culture that helps teammates thrive! As a Cortica teammate, we'll support your well-being through medical, dental, and vision insurance, a 401(k) plan with company matching and rapid vesting, paid holidays and wellness days, life insurance, disability insurance options, tuition reimbursements for professional development and continuing education, and referral bonuses. We value you and the experience you bring to your role, and are proud to provide you with a compensation and benefits package designed to enhance all aspects of your life.

The base pay range for this opening is $101,066.67 to $126,333.33. According to your skill level, relevant experience, education level, and location, you will receive compensation that fits appropriately within the range.

EOE. This posting is not meant to be an exhaustive list of the role and its duties.

Job Tags

Similar Jobs

Disney Cruise Line

Senior Theater Technician Job at Disney Cruise Line

 ...Technical Team. You will oversee all show production elements for Walt Disney Theater events including our Broadway/West End Style Musical Theater Productions. You will report to Manager Entertainment Technical Level: Officer Responsibilities : ~ Lead the WDT... 

UPS

Senior Administrative Associate. Mon - Fri 12:30pm - 9pm Job at UPS

 ...established processes and procedures to execute with excellence. Requires full proficiency in a range of assignments gained through training and...  ...colleague with less experience. Employee Type: Permanent UPS is committed to providing a workplace free of discrimination,... 

FastTek Global

Japanese Translator Job at FastTek Global

 ...Translator-1 (PNA) # 1052118 Job Description: The Interpreter is proficient in spoken/written Japanese and English. This person is bilingual or a native speaker of Japanese or English and has a minimum of equivalent to the ILR Level 3+ proficiency (Professional... 

ComputerCare

Computer Repair Technician Job at ComputerCare

 ...device lifecycles for global teams or performing authorized repairs for Apple, Lenovo, HP and Dell devices, our work directly...  ...our mission of being the Human Side of Hardware! As a Computer Repair Technician, youll be hands-on diagnosing and repairing devices while... 

mzr hotels

Hotel Manager Job at mzr hotels

 ...Role Overview: The Hotel Manager will oversee daily operations, ensuring guest satisfaction, staff productivity, and financial profitability. You will be the face of the hotel, leading by example to maintain our high standards of service. Key Responsibilities: Manage...