Job Description

The African Psychological Association (APA) is a scientific and professional organization that represents psychologists and the mental health industry in every African country. TheAPAseeks to educate Africans and the diaspora about psychology, behavioral health and mental wellness. We seek to promote psychology as a science and support appropriate practice. We hope to foster the education and training of future psychological researchers, practitioners and educators. We act as advocates for the use of psychological knowledge and practice to inform public policy and champion the application of psychology to promote human rights, overall health, wellness, dignity and esteem. For more information, please African Psychological Association’s website at . Job Description Manage Events marketing campaigns and day-to-day activities including: Identify relevant events to reach the audience most likely to support the APA(Africa). Write editorial content related to events. Conduct online advocacy and open stream for cross-promotions of events. Develop and expand event outreach efforts. Become an advocate for events related to mental Health in Africa within Events spaces, engaging in dialogues and answering questions where appropriate. Support events managers around the continent in communicating events to a larger global audience. Monitor trends in African mental health event tools, applications, channels, design and strategy. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the event campaigns. Monitor effective benchmarks for measuring the impact of events. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Qualifications Deep rooted and demonstrable interest in the psychological sciences. Deep rooted and demonstrable interest in the African region. Demonstrates creativity and documented immersion in event coordination. (Give links to profiles as examples). Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing. Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios. Maintains excellent writing and language skills. Is a Team player with the confidence to take the lead and guide other team members when necessary. (ie: content development, creation and editing of content, and online reputation management). Makes evident good technical understanding and can pick up new tools quickly. Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”. Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues. Additional Information BENEFITS Opportunity to make a difference in an emerging market and focus on the African Region Provided access to the African Psychological Association’s Online Team Portal Work with a dynamic team of motivated young people This is an unpaid position with flexible hours that will boost your portfolio of work experience #J-18808-Ljbffr

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