Job Description

Director, Marketing Operations

Remote roles: This is a fully remote role for candidates who are based outside of the New York Metropolitan area. For those located in the area, we encourage you to consider our hybrid work arrangement (1-2 days a week in our NYC office). That said, we value flexibility and if you have a different preference, please do not let that deter you from applying – let's talk about it!

Applicants must be authorized to work for any employer in the United States or Canada. We are unable to sponsor or take over sponsorship of any employment-based visas at this time. (e.g., H-1B, TN, visa transfer, green card sponsorship, etc.)

The Director, Marketing Operations, is responsible for driving marketing strategies and tactics to advance the growth of the business with particular emphasis on the intersection of sales and marketing strategies and tactics.

This is an individual contributor role and therefore does not have any direct reports but will exercise informal mentorship and guidance to junior level staff.

What You'll Do

Marketing Operations (90%)

• Develop and execute marketing strategies and tactics that align with the broader marketing strategy in order to generate leads, expedite the sales cycle, and elevate the brand
• Develop and execute lead generation and lead nurturing strategies, campaigns, and tactics from multiple entry points within the marketing and sales funnel
• Lead, project manage, strategize, and implement Account-Based Marketing campaigns to accelerate priority deals through the sales pipeline
• Create the strategy for and optimization of paid and organic digital marketing channels (website, email, Google, GEO, LinkedIn, ads, YouTube)
• Serve as the liaison between Marketing and Business Development, communicating expectations and industry knowledge, influencing decisions, and solving roadblocks
• Develop and implement optimized marketing-to-sales pipeline workflows that support the Business Development team in lead tracking, nurturing, and advancement
• Establish and enforce ongoing standards for marketing data management within CRM software (HubSpot) to ensure consistent and accurate evaluation metrics across
• Execute on a reporting structure to provide actionable insights on marketing campaigns and tactics
• Own, manage, and optimize digital marketing and sales software and tools needed to perform against KPIs, including but not limited to: email marketing software, Google Analytics, search engine optimization (SEO and GEO), list management, etc.
• Own the definition and application of performance standards for marketing operations, using revenue data to guide departmental decision-making and ensure alignment with organizational strategy across marketing, sales, and product functions
• Own the Revenue Operations Dashboard to set targets for and track conversion rates by deal stage, by market, and by vertical; leverage data to drive and inform marketing strategies and influence sales and product decisions on an ongoing basis
• Own the creation and distribution of the Marketing Quarterly and Annual Reports and regularly analyze marketing data to ensure alignment across the Go-To-Market team
• Create and operationalize a strategy to improve SEO and GEO around identified search terms
• Update the website to support deliverables, including data tracking, analysis, and optimize Convergent's web presence, with high priority on SEO and GEO
• Advise on and integrate new tools to increase digital marketing performance or marketing integration and manage vendor relationships, self-directed projects, and budgets
• Effectively coordinate with external parties (design, web, trade associations, media, etc.)

Leadership (10%)

• Foster a positive team culture that embodies Convergent's values
• Act as a trusted resource and advocate for the team, ensuring that concerns, challenges, and process improvements are communicated and/or approved by the SVP, Marketing and Communications
• Assist the SVP, Marketing and Communications, with hiring and onboarding efforts by providing input on team needs, participating in interviews when appropriate, and helping integrate new hires into team processes

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