Job Description

Director, Integrated Demand Generation (Remote)

Be a part of our team! Join a working team that is dedicated to the mission of the work we do!

Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.

Position Overview

We're hiring a Director of Integrated Demand Generation to own the campaign engine that turns company priorities into measurable pipeline. This leader is accountable for Marketing Qualified Lead (MQL) performance, marketing-sourced pipeline, and funnel conversion across segments including Public School, Head Start, and Private Child Care. This is a quarterback role accountable for bringing company and marketing strategy to life in market and driving measurable pipeline impact. You will set integrated campaign strategy, drive alignment across channel leads, partner deeply with Sales and MDRs, and stay close to performance data. You are responsible for outcomes, not activity.

How Success Will Be Measured

MQL quality and volume against quarterly and annual targets.

Marketing-sourced and marketing-influenced pipeline contribution.

Lead-to-opportunity conversion rate across segments.

Campaign launch velocity and cross-market consistency.

Channel performance lift driven by cross-channel coordination and optimization.

MDR follow-up speed and lead acceptance rates from marketing-sourced programs.

Sales and channel team satisfaction with campaign support and enablement.

Living the TS Vision and Values in day-to-day work.

Specific Roles & Responsibilities:

Integrated campaign architecture:

• Build and lead integrated campaign pillars aligned to annual GTM priorities.
• Develop campaign briefs aligned to strategic and GTM priorities, leveraging Product Marketing-defined ICPs, buyer personas, and messaging frameworks.
• Define channel mix, funnel stages, and success metrics.
• Coordinate activation across paid media, web, SEO/AEO, lifecycle marketing, content, webinars, field marketing, and partner channels.
• Ensure campaigns reflect education buying cycles that span months (and sometimes longer).
• Align channel leaders around shared goals and reduce siloed execution.

MQL, pipeline, and performance:

• Own quarterly and annual Marketing Qualified Lead targets by segment.
• Own marketing-sourced and marketing-influenced pipeline contribution targets
• Partner with Marketing Ops and Rev Ops to monitor lead quality, stage progression, and funnel leakage.
• Adjust targeting, sequencing, and channel allocation based on performance data.
• Focus on revenue-driven outcomes. Campaigns need to align to business initiatives.

MDR partnership and conversion improvement:

• Serve as a marketing partner to the MDR team.
• Improve MQL to Opportunity conversion through better targeting, stronger messaging support, and tighter follow-up alignment.
• Build lifecycle programs that nurture long-cycle education buyers.
• Create feedback loops across MDRs, Sales, Product Marketing, and Content Marketing to surface insights on lead quality, objections, messaging, and content effectiveness.
• Help ensure leads convert, not just generate.

Alignment with Sales, Content, and Product Marketing:

• Partner with Sales leadership to align campaigns to pipeline gaps and account coverage priorities.
• Partner closely with Product Marketing to activate positioning, messaging, value props, and audience frameworks across campaigns and funnel stages.
• Share performance and engagement insights to inform messaging evolution, segmentation refinement, and future GTM optimization.
• Partner with Product Marketing to enable Sales with campaign timelines that align to our strategic initiatives.
• Bring data into sales-marketing syncs to drive shared accountability and better decisions.

Channel performance and optimization:

• Partner with channel leads (paid, web, lifecycle, content, events) to drive measurable lift.
• Standardize campaign frameworks, reporting cadences, and optimization cycles.
• Identify underperforming tactics and work with team to reallocate resources quickly.
• Ensure campaign work is prioritized based on impact and capacity.

Operating discipline and team leadership:

• Lead and develop campaign structure and discipline within the Demand Generation function.
• Establish clear processes from brief to launch to reporting.
• Embrace a test-and-learn culture grounded in data, not opinion.
• Maintain high execution standards while moving at speed.

Qualifications:

• 812+ years in demand generation, growth, or revenue marketing with direct ownership of pipeline targets.
• Experience marketing into complex B2B environments with multi-stakeholder buying groups and long sales cycles.
• Education sector or EdTech experience strongly preferred; familiarity with district, Head Start, and private program buying dynamics a plus.
• Strong track record partnering with Product Marketing to bring positioning, messaging, and launch strategy to market through integrated campaigns.
• Demonstrated success partnering with Sales and MDR/SDR teams to improve conversion rates and lead follow-up/acceptance.
• Strong working knowledge of Salesforce and marketing automation platforms; comfort with funnel math, segmentation, attribution, and reporting.
• Proven experience reallocating budget and resources based on performance data to improve pipeline outcomes.
• Clear communicator who can influence cross-functional leaders; structured thinker who simplifies, prioritizes, and makes decisions grounded in impact.
• Revenue-minded, customer-centered leader who is direct, kind, and clear; keeps ego low, shares context, and builds trust across teams.

Why Teaching Strategies:

At Teaching Strategies, our solutions and services are only as strong as the teams that create them. By bringing passion, dedication, and creativity to your job every day, there's no telling what you can do and where you can go! We provide a competitive compensation and benefits package, flexible work schedules, opportunities to engage with co-workers, access to career advancement and professional development opportunities, and the chance to make a difference in the communities we serve.

Let's open the door to your career at Teaching Strategies!

Some additional benefits & perks while working with Teaching Strategies:

• Competitive compensation package
• Employee Equity Appreciation Program
• Health and wellness insurance benefits
• 401k with employer match
• Flexible work environment
• Unlimited paid time off (which includes paid holidays and Winter Break)
• Paid parental leave
• Tuition assistance, professional development, and opportunities for career growth
• Best in class technology equipment for every employee
• Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field

Teaching Strategies is an equal opportunity employer and is committed to fostering a workplace where everyone can thrive.

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